I had the opportunity to hear Andrea Flynn, Vice President Global Corporate Citizenship and Sustainability at MAC Cosmetics speak at INBOUND 18. And it matters to candidates, too 84% of millennials prioritize working for a company whose purpose they support. This matters to consumers since 88% have said they’d buy a product from a company that leads with purpose. The VIVA GLAM initiative, raising funds through the sales of lipstick, has donated over $400 million to provide services to people living with HIV and AIDS through the MAC AIDS Fund. When it comes to living up to values of diversity and inclusion (D&I ), MAC Cosmetics is a brand that puts its money where its mouth is-literally.